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E-business for NGOs

Document type: report
Download file(s): 119333 (54 KB)
Abstract: A new challenge for NGOs is to learn and apply e-business principles and paradigms in ways that enable NGOs to become more efficient, effective, and integrated. Written for development NGOs, this brief introduces e-business notions from the private sector. It examines their relevance for NGOs, and outlines the first steps an NGO could take when adopting an e-business approach. Some of the possible pros of e-business in terms of image, efficiency, effectiveness, innovation and creation are indicated: e-commerce helps with marketing, communication, and branding strategies; clients can look for and purchase information, products and services without physical contact; ICTs and the Internet enable a more proactive approach; and NGOs can engage in ‘personal’, one-to-one relationships with their clients, resulting in a detailed client profile.
Authors: Sleurink, A.
Series Title: IICD Research Brief
Category: General
Serial number: 2
Keywords: information and communication technologies , non-governmental organizations
Language: eng
Organization: IICD - International Institute for Communication and Development
Place: The Hague
Publisher: IICD
Year: 2002
Right: © 2002 IICD
Subject: Information, Knowledge and Communication
Title: E-business for NGOs