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Young people work to promote gender equality in Brazil

Document type: article
Download file(s): 120676 (473 KB)
Abstract: Entre Nós (“Between Us”) is an innovative multi-media campaign to engage Brazilian youth in critical reflections on rigid ideas about gender and how they influence their lives and relationships. Gender is central to understanding vulnerabilities of young people, particularly in terms of sexuality and health in Brazil. Rigid ideas and expectations of how men and women should behave and relate to each other underlie rates of HIV and sexually transmitted infections transmission, contraceptive use patterns, physical violence (against women and between men) and a variety of other health and social issues. Entre Nós’ flagship is a radio-based soap opera about a young couple, Beto and Jessica, and their friends. The storyline addresses first sexual experiences, condom use, unplanned pregnancy and adolescent parenthood through the lenses of women’s empowerment and gender equity. Following the airing of episodes, peer educators facilitate discussion groups in which youth talk about the storyline and its link to their lives and relationships. The soap opera is also accompanied by a set of comic books and a soundtrack with songs set to popular music styles, from samba to rap, and lyrics inspired by the campaign themes.
Authors: Ricardo, C. , Fonseca, V.
Country: Brazil
Category: Practice
End Page: 15
Serial number: 4
ISSN: 1871-7551
Journal: Exchange on HIV/AIDS, sexuality and gender
Keywords: HIV and AIDS , gender , violence , communication
Language: eng
Organization: KIT - Royal Tropical Institute
Year: 2008
Region: Latin America
Right: © 2008 KIT
Subject: Health and Nutrition
Start Page: 13
Title: Young people work to promote gender equality in Brazil