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Bridging the gap between branding, sustainability and consumer demands : marketing sustainability


Document type: book
Download file(s): 460193 (1391.403 MB)
Abstract: To mark its first year anniversary, IDH is publishing a series of six booklets on current practices in sustainability in mainstream business. This booklet is about sustainable marketing: The positioning of sustainable products in mainstream markets, with cases of Lipton (tea), FSC (timber) and Nespresso (coffee).
Authors: Horlings, S.
Series Title: Best Practices Series
Category: Practice
Keywords: markets , sustainable development
Language: eng
Organization: IDH – the sustainable trade initiative
PAGE: 31
Place: Utrecht
Publisher: IDH
Year: 2009
Region: Global
Right: © 2009 IDH
Subject: Economic Development and Trade
Title: Bridging the gap between branding, sustainability and consumer demands : marketing sustainability