More than Marketing - “More than Marketing” Exhibition
- 19 Dec 2016 - 21 Jan 2017
- | Bibliotheca Alexandrina
- | Exhibition
- | Open For Public
The exhibition showcases samples of commercial advertisements from two different regions in the world. Although the advertising industry is part and parcel of the world of international commerce, it has some local characteristics. Even though the most common form of advertising aims to increase consumerism, governmental institutions employ advertising agencies to either disseminate information or form public opinion. Thus, advertising must be taken seriously as its constant presence affects our vision and perception of the world.