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The base of the pyramid as a development strategy


Document type: report
Download file(s): 115978 (3296 KB)
Abstract: Four billion people in the world make up the Base of the Pyramid (BoP). They earn two dollar a day, or less. They are poor. And yet, they are considered to be a potentially profitable market. This paper explores the possibility of aligning the goals of poverty reduction and economic profit through the market-based approach of the BoP. In other words, can this approach be as much a development strategy as a business strategy? Can the productive capacity of the poor be leveraged in creating products and services that ultimately raise their own incomes and not only those of the companies involved? What does it take to work in BoP markets, combining profit with cultural appropriateness and environmental sustainability?
Authors: Bais, K.
Series Title: Oxfam Novib Paper
Category: Policy
Serial number: 3
Keywords: poverty , economic development , private sector
Language: eng
Organization: ICCO - Interchurch Organization for Development Cooperation , Oxfam Novib
PAGE: 18
Place: The Hague [etc.]
Publisher: Oxfam Novib [etc.]
Year: 2008
Right: © 2008 Oxfam Novib and ICCO
Subject: Economic Development and Trade
Title: The base of the pyramid as a development strategy