Lecture on Creativity in Marketing at BA Embassy of Knowledge, Cairo University
Posted on
The Bibliotheca Alexandrina is organizing a lecture entitled “Creativity in Marketing”, on Tuesday, 14 February 2023, at 1:00 pm, at its affiliated Embassy of Knowledge, Cairo University. It will be delivered by digital marketing expert Mr. Mohamed Osman.
The lecture will address several themes and concepts related to technological changes, especially digital technology, including: digital marketing versus traditional marketing, digital marketing channels, and the concept of creativity in digital marketing. The topic of the lecture is of great importance in light of the wide spread of digital technology and the transformations it has brought about in the labor market in general, and in the marketing field in particular.