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Document type: article
The author compares a good journal article in The Broker with a good workshop presentation. The problems appear to be very similar. What is the best way to attract the attention of professionals in the field? To present academic information in such a way that it can be easily absorbed? To balance depth, nuance and complexity, with accessibility and easy reading? An ideal workshop is like an ideal article in The Broker: short, concise, every sentence reflecting a balanced and well founded argument. No ballast, only the essentials. If readers want to know more about a specific aspect, they can visit the website and follow the links or references. For either a workshop presentation or a magazine article, thorough preparation is crucial.
© 2007 IDP. This article has been licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported license.
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