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Hope in apples

Document type: report
Download file(s): 171485 (72 KB)
Abstract: This report discusses SNV's intervention with the Chencha Highland Fruits Marketing Cooperative in the Chencha area in Ethiopia. The cooperative needed to solve two main problems in order to raise the income of its members: poor product quality and ineffective marketing. The support provided by SNV included business plan development; creating market linkages; training in business plan conceptualisation and preparation; training in apple tree management; creating joint discussion forums for the cooperative, the cooperatives promotion agencies and local extension service providers; assisting the cooperative in acquiring an investment license; and market promotion activities.
Authors: Hayesso, T.
Series Title: Case studies
Country: Ethiopia
Category: Practice
Keywords: agriculture , plant production , food , enterprises , markets , capacity building
Language: eng
Organization: SNV - Netherlands Development Organisation
Place: [The Hague]
Publisher: SNV
Year: 2008
Region: East Africa
Right: © 2008 SNV
Subject: Agriculture and Rural Development
Title: Hope in apples