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[Unilever sustainable tea : part I : leapfrogging to mainstream]

Document type: report
Download file(s): 460354 (478 KB)
Abstract: This IDH’s Market Transformation case on Tea (part 1) documents a groundbreaking initiative by Unilever to make its own tea value chain sustainable. This initiative started with the popular Lipton and PG Tips brands in specific countries and is gradually rolling out in other regions of the world.
Note: Pages 1-2 are missing in the PDF
Authors: Braga, T. , Ionescu-Somers, A.
Category: Practice
Keywords: agriculture , enterprises , markets , sustainable development
Language: eng
Organization: IDH – the sustainable trade initiative
PAGE: 30
Place: [Utrecht]
Publisher: IDH
Year: 2010
Right: © 2010 IDH
Subject: Agriculture and Rural Development
Title: [Unilever sustainable tea : part I : leapfrogging to mainstream]