This groundbreaking project, sponsored by the European Union, recorded the history of a vibrant aspect of Alexandria’s modern cultural heritage, which had yet to be documented. Alex Cinema retraced the birth and development of the “seventh art” in Alexandria beginning with the inauguration of the Lumière Brothers’ Cinematograph in 1897 and the work of the earliest Alexandrian cinematographers. The project documented the establishment of a dynamic cinematographic industry nurtured by the city’s cosmopolitan atmosphere of innovation and entrepreneurship. Using a wealth of old photographs, film footage, and rare documents from a bygone era, the BA Alexandria and Mediterranean Research Center’s (Alex Med) team of scholars and researchers pieced together a unique testimony of Alexandrian cinema right up to more recent times; they included filmmakers such as Youssef Chahine and included the transfer of the Egyptian cinema industry to Cairo. The project culminated in the creation of a catalogue and CD—The Birth of the Seventh Art in Alexandria—as well as a website, exhibition, and a gala celebration attended by celebrities and members of the general public.