The Bibliotheca Alexandrina holds a new workshop today under the title of “Audience Development and Building”, prepared by Dr. Patrick S. Föhl; expert in the field of cultural management
15 Sep 2015
Within the framework of the Support to Cultural Diversity and Creativity in Egypt program, the Bibliotheca Alexandrina (BA) is organizing a workshop today under the title of "Audience Development and Building: Arts Marketing". The workshop is prepared and presented by Dr. Patrick S. Föhl; founder and director of the Network for Cultural Consulting in Germany. The workshop extends over a period of three days; from 15 to 17 September 2015, and is held at the Bibliotheca Alexandrina. Implemented under the Mapping activity; one of the main activities under the program which aims to map and consolidate the existing cultural operators all over Egypt, the event explores the definition of culture and its importance to society. It will also tackle long and short-term planning for cultural institutions. Laying a special emphasis on arts marketing, the workshop will discuss the marketing of cultural products and developing effective marketing plans.
Dr. Patrick S. Föhl is the founder and director of the Network for Cultural Consulting in Germany. He acquired his PhD in arts management and has a degree in cultural work. He has worked for different cultural institutions, and also conducted various cultural planning projects in Germany and other European countries. He is also a guest lecturer and speaker at various universities and institutions in Germany, Austria, Bulgaria, China, Egypt, Pakistan, Switzerland, and Tunisia, amongst other countries. In addition, Föhl has many publications in the field of arts management and cultural policy.
Support to Cultural Diversity and Creativity in Egypt is a joint program between the BA and the European Union. It aims to broaden the scope of cultural projects in Egypt, and to promote artistic and cultural education. It also seeks to use the rich cultural heritage of Egypt and human capital to benefit from arts and culture as a strong support element to the development of the country. The program started in November 2013 and is expected to conclude in November of this year.
For further information about the event, please visit our Calendar of Events.