The conference is held on the occasion of the International Francophonie Day and the Egypt – France Cultural Year 2019, and organized by the BA Center of Francophone Activities (CAF), in cooperation with the Embassy of France, the Embassy of Switzerland, the Consulate General of France in Alexandria, the Agence universitaire de la Francophonie (Francophonie University Association), Senghor University, Institut français d'Egypte, the French Chamber of Commerce and Industry in Egypt, Génial Publishing House, the International Business Driving License (IBDL) and TV5 Maghreb Orient.
The conference tackles different issues on the impact of art and culture on the economy, tourism, architecture, ethics and creativity, and hosts many remarkable public figures, ambassadors and consuls from Egypt and Francophone countries.
The closing session of the conference includes several activities celebrating the Francophonie Day, such as concerts, seminars and theatrical performances given by school and university students, in addition to the Zouglou folkloric dance from Côte d'Ivoire.