As part of its mission to promote the urban development of Alexandria, Alex Med organized a seminar and exhibition at the Bibliotheca Alexandrina’s conference center entitled The Future of Alexandria on the 25 March 2008. This event was attended by the governor of Alexandria, General Adel Labib, Dr Ismail Serageldin, officials from the Municipality, decision makers, specialists in urban planning and architecture, university professors, representatives from civil society, and members of the architecture committee of the Supreme Council of Culture, as well as university students. Also present at the seminar, was Dr Mona Serageldin, the Vice President of the Institute for International Urban Development, and Adjunct professor of Urban Planning at Harvard University.

Following the inauguration speeches by Dr Ismail Serageldin and H E General Adel Labib, Dr Mohamed Awad presented the work undertaken by Alex-Med in conserving and developing the city. This was followed by presentations of future urban development projects such as the New Alexandria project: a massive new urban expansion residential mixed-use project to the west of the city presented by Major Ahmed Ali, Dr. Abd el Mohsen Barrada, Dr. Abd Allah Abd el Aziz, Dr. Moustafa Gabr and Dr. Yousry Azzam. Other development projects presented, included the New Borg el Arab airport, and redevelopment projects of the port of Alexandria presented by General Saeed Khalaf and General Tawfiq Abou Gendeyah respectively. Finally, Dr Jean-Yves Empereur highlighted the latest archaeological excavations in the city and their contribution to its overall urban development. During the ensuing discussion, questions were also raised about the future of Lake Mariout. The seminar was accompanied by an exhibition of the development projects in addition to Alex Med’s project in the field.