Heritage Preservation: Tangible Heritage: International Augmented Med (I AM)






The International Augmented Med (I AM) project is an international cooperation project involving fourteen partner organisations in seven countries around the Mediterranean Sea. It is funded by the 2007-2013 ENPI CBC Mediterranean Sea Basin Programme. The 14 partners exchange expertise, support each other with technical assistance and develop joint activities to provide innovative services to the tourism sector in each of their countries. By supporting this key sector, they will assist economic development in the region.

The I AM project aims to establish a self-sustaining cross-sector cooperation network (linking experts in IT/multimedia and tourism promotion) which will develop innovative services for the enhancement of natural and cultural heritage sites. By doing so it aims to encourage a better geographical and seasonal spread of tourism arrivals and income thanks to the diversification of tourism products and tourism locations.

The innovative services consist in the application to a number of heritage sites of a variety of multimedia techniques in the field of Augmented Reality (overlaying virtual, digital elements on reality), including advanced interactive techniques.

click here to view the project brochure

Project Activities:

Architectural Video Mapping Workshop, Alexandria, 3-6 June 2013

In the framework of the “International Augmented Med” project (IAM) funded by the European Union, the Alexandria and Mediterranean Research Center (Alex Med) organizes a workshop entitled “Architectural Video Mapping” from 3 to 6 June 2013.Being the first of its kind, the purpose of this workshop is rediscovering various sites and monuments thanks to augmented reality installations. It aims at developing innovative multimedia technologies which makes reality interact with digital constructions and reconstructions; thus modifying, enhancing and enriching the perceived world. These technologies will soon be applied in Alexandria in order to raise public awareness, and maintain and enhance the attractiveness of the Mediterranean destination on international markets for the management of cultural and natural heritage tourism. The workshop is moderated by a group of Italian and Spanish experts, with the goal of training a cadre of Egyptian professionals specialized in this field.


 The First workshop  on vediomapping, The Library of Alexandria,

  Alexandria, Egypt, June 2013 



The first projection of a videomapping on the ancient port of Byblos, Lebanon, July 2013




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For other IAM project activities and more information please visit: